{"id":3006,"date":"2016-06-28T10:13:22","date_gmt":"2016-06-28T09:13:22","guid":{"rendered":"http:\/\/www.coachrelax.fr\/blog\/?p=3006"},"modified":"2023-11-03T18:31:35","modified_gmt":"2023-11-03T17:31:35","slug":"strategie-de-walt-disney","status":"publish","type":"post","link":"https:\/\/www.coachrelax.fr\/blog\/strategie-de-walt-disney\/","title":{"rendered":"Strategie de Walt Disney: transformez vos r\u00eaves en r\u00e9alit\u00e9!"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text]\"strategie-walt-disney-pnl\"Vous connaissez tous Mickey, la c\u00e9l\u00e8bre petite souris de Walt Disney. Mais savez-vous quelle \u00e9tait la strat\u00e9gie de Walt Disney pour transformer ses r\u00eaves en une grande r\u00e9ussite internationale?<\/p>\n

Dans cet article, je vais vous montrer que ce qui a \u00e9t\u00e9 possible pour lui est tout \u00e0 fait simple \u00e0 mettre en \u0153uvre. Et vous aussi, vous allez pouvoir passer du r\u00eave \u00e0 la r\u00e9alit\u00e9.<\/p>\n

Voici les 3 \u00e9tapes de la strat\u00e9gie de Walt Disney<\/h1>\n

Walt Disney \u00e9tait un grand r\u00eaveur, et voici son premier secret.<\/strong><\/p>\n

1. ETAPE 1: Laisser vivre vos r\u00eaves<\/h2>\n

Pour chacun de ses projets, Walt Disney a toujours commenc\u00e9 par se cr\u00e9er une vision globale et \u00e0 long terme de ce qu’il voulait r\u00e9aliser.
\nEt l\u00e0, tout est permis, et tout est autoris\u00e9, il n’y a aucun obstacle. Il se transforme en magicien, il voit grand, avec des objectifs toujours plus hauts.
\nIl construit d’abord une vision globale, puis entre peu \u00e0 peu dans les d\u00e9tails, en s’immergeant compl\u00e8tement dans le projet, comme s’il \u00e9tait r\u00e9alis\u00e9.
\nIl met alors en \u00e9veil tous ses sens: il se voit dans ses parcs, entend la musique, observe le comportement des visiteurs, ach\u00e8te les produits d\u00e9riv\u00e9s, il ressent les \u00e9motions comme s’il y \u00e9tait. Au fur et \u00e0 mesure, les images mentales se cr\u00e9ent et les id\u00e9es affluent. Le r\u00eave se pr\u00e9cise dans les moindres d\u00e9tails et il se pose toutes les questions qui permettent de recueillir les informations utiles pour d\u00e9crire le projet.<\/p>\n

2. ETAPE 2: Se mettre \u00e0 la place du r\u00e9alisateur<\/h2>\n

Apr\u00e8s avoir recueilli tous les \u00e9l\u00e9ments, La 2\u00e8me \u00e9tape de la strat\u00e9gie de Walt Disney consiste \u00e0 passer \u00e0 l’action. Cette \u00e9tape est cruciale dans le passage entre le r\u00eave et la r\u00e9alit\u00e9.
\nComment s’y est pris Walt Disney?
\nEt bien, il a construit le premier story-board. Il a d\u00e9compos\u00e9 les \u00e9l\u00e9ments de son r\u00eave en id\u00e9es cl\u00e9s qui se transforment en objectifs g\u00e9rables.
\nPour chaque id\u00e9e cl\u00e9, il dessine une image, puis il les ordonne pour construire son plan de d\u00e9veloppement visuel. Il peut alors d\u00e9finir pr\u00e9cis\u00e9ment les \u00e9tapes d\u00e9taill\u00e9es n\u00e9cessaires \u00e0 la construction du grand r\u00eave.
\nA chaque \u00e9tape, il se visualise dans le projet, pour v\u00e9rifier qu’il ne manque aucun d\u00e9tail. Le passage \u00e0 l’action devient alors possible avec une vision \u00e0 court terme pour chaque objectif.<\/p>\n

3. ETAPE 3: Laisser le critique qui est en vous s’exprimer.<\/h2>\n

OK, c’est bien beau de r\u00eaver, d’imaginer toutes les \u00e9tapes concr\u00e8tes, mais n’avez vous pas une petite voix int\u00e9rieure qui vous dit: “tu n’y arriveras jamais, c’est trop compliqu\u00e9, \u00e7a va prendre du temps…..”
\nEt alors, laissez-la s’exprimer, dans un esprit constructif.
\nLa 3\u00e8me \u00e9tape de la strat\u00e9gie de Walt Disney consiste \u00e0 se mettre \u00e0 la place d’un critique, lorsque le projet est r\u00e9alis\u00e9 et termin\u00e9.
\nLors de cette \u00e9tape, il n’y a plus de place pour l’innovation. Toute l’attention est focalis\u00e9e sur le r\u00e9sultat obtenu.<\/p>\n

Les studios Disney ont \u00e9t\u00e9 les premiers \u00e0 porter un regard critique sur leurs produits r\u00e9alis\u00e9s.<\/p>\n

Walt Disney nous dit :<\/strong><\/p>\n

” Je trouve stup\u00e9fiant que nous soyons le premier groupe d\u2019animateurs, qui ait eu la chance d\u2019\u00e9tudier son propre travail et de corriger ses erreurs avant qu\u2019elles n\u2019apparaissent \u00e0 l\u2019\u00e9cran. Chaque plan d\u2019animation brute \u00e9tait projet\u00e9 \u00e0 l \u2019\u00e9cran pour analyse, et chaque plan \u00e9tait dessin\u00e9 et redessin\u00e9 jusqu\u2019\u00e0 ce que nous puissions dire : \u00ab on ne peut pas faire mieux \u00bb. Nous \u00e9tions devenus des perfectionnistes, et comme rien n\u2019est jamais parfait dans ce domaine, nous \u00e9tions perp\u00e9tuellement insatisfaits.”<\/p>\n

C’est sans doute ce regard aiguis\u00e9 qui a contribu\u00e9 au succ\u00e8s de l’empire Disney. Il savait se mettre \u00e0 la place de l’utilisateur pour v\u00e9rifier si tout \u00e9tait comme dans son r\u00eave. Que va ressentir le visiteur lorsqu’il entre dans le man\u00e8ge? Est ce que tous les \u00e9l\u00e9ments du d\u00e9cor sont conformes aux id\u00e9es initiales?
\nEn prenant du recul, c’est plus facile d’analyser ce qui est conforme ou ce qui ne l’est pas.
\nC’est au cours de cette phase critique que vous pourrez ajuster les \u00e9tapes pr\u00e9vues pour la r\u00e9alisation.<\/p>\n

Conclusion.<\/h2>\n

Vous souhaitez innover, vous avez un grand projet, alors suivez les 3 \u00e9tapes de la strat\u00e9gie de Walt Disney.
\nR\u00eavez, R\u00e9alisez, Critiquez. Lorsque tous les ajustements seront au point, vous aurez align\u00e9 tous les aspects de votre projet vers un objectif coh\u00e9rent, et \u00e0 coup s\u00fbr, il se r\u00e9alisera.<\/p>\n

Alors prenez Mickey comme exemple, et ne le quittez pas des yeux. Cette souris c\u00e9l\u00e8bre va vous guider vers votre destin![\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″]\t\t\t\t\t

\n\t\t\t\t

SUIVEZ NOS ACTUALTES<\/p>\t\t\t\t

<\/p>\n

Cet article vous a plu? Recevez les nouveaut\u00e9s en priorit\u00e9 en vous inscrivant \u00e0 la Newsletter<\/p><\/blockquote>\n

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Inscription \u00e0 la Newsletter<\/a><\/p>\n\t\t\t<\/div>\n\t\t[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text]Vous connaissez tous Mickey, la c\u00e9l\u00e8bre petite souris de Walt Disney. Mais savez-vous quelle \u00e9tait la strat\u00e9gie de Walt Disney pour transformer ses r\u00eaves en une grande r\u00e9ussite internationale? Dans cet article, je vais vous montrer que ce qui a \u00e9t\u00e9 possible pour lui est tout \u00e0 fait simple \u00e0 mettre en \u0153uvre. Et […]<\/p>\n","protected":false},"author":1,"featured_media":3008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[501,500],"class_list":["post-3006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-mental","category-pnl","tag-strategie-de-walt-disney","tag-walt-disney"],"yoast_head":"\nStrategie de Walt Disney: transformez vos r\u00eaves en r\u00e9alit\u00e9!<\/title>\n<meta name=\"description\" content=\"Voici comment la strat\u00e9gie de Walt Disney vous permet de v\u00e9rifier la faisabilit\u00e9 de votre projet en 3 \u00e9tapes: le r\u00eave, la r\u00e9alisation et la critique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coachrelax.fr\/blog\/strategie-de-walt-disney\/\" \/>\n<meta property=\"og:locale\" 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